Press Release – Sugar Tax

MEDIA RELEASE: October 2022

Seven in ten residents now support the removal of the sugar tax in Bermuda.

BERMUDA: In October 2018, the Government introduced a new tax on  sugar, which resulted in a 50% import duty tax on sugar products. In April 2019 this import duty increased to 75%. Just prior to its introduction in 2018, only a small majority of residents were in support of the sugar tax (51%). Some four years later, there is now more widespread support for the removal of the sugar tax, at seven in ten.

It is notable that the strength of support is high, with half (50%) of residents in complete support of the idea of removing the tax and two in ten (19%) mostly supporting the idea. Only one in ten (10%) mostly oppose the notion, and a smaller proportion completely oppose it (6%). It is important to note that fifteen percent of residents are unsure or would need more information before making a decision.

Across demographics, Bermudians are more inclined to support the removal of the sugar tax than non-Bermudians. Additionally, higher household income earners ($150,000 per year or more) are more likely to completely oppose the removal of the sugar tax compared to their counterparts.

These results reflect opinions of 367 adult Bermuda residents (18 years or age or older), conducted from September 1st to 20th, 2022. The questions are not commissioned by a third party and were collected independently by Narrative Research Bermuda. The results presented in this document were collected from Narrative Research Bermuda’s proprietary online panel of adult residents, Bermuda Voice. Per industry standards, a margin of error cannot be ascribed to online survey results.

For more information, please contact:

Graham Redford, Managing Partner, Narrative Research Bermuda, 295-0972 or

Margaret Chapman, COO and Partner, Narrative Research, (902) 492-3834 or